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Clean coffee maker: Residue from both coffee and water build up in your machine over time and detract from the natural characteristics of the coffee. Since this generally happens gradually, from pot to pot, it's difficult to notice it. But it can, and certainly does, occure.

Use cold, fresh, and clear water: The quality of your brew is heavily dependent upon the quality of the water that you use. You can use fresh tap water. If you're not happy with your tap water's flavor or color, you should consider filtered or bottled water.

Keep your coffee fresh: Heat, air, light, and moisture can eliminate the freshness of your coffee. Store your whole coffee beans in tightly sealed bags, dark and dry place at room tempreture. Grind your beans on daily bases as needed.

The right grind: Grinding coffee before brewing is one of the most important steps for achieving a quality cup of coffee.

Appropriate amount of coffee: Using the right amount of coffee is very important for brewing a quality cup of coffee. For whole beans, the right amount depends on your personal taste preference. An industry standard is to start with 2-ounces of beans for each 12-cup pot of coffee you brew. You can adjust the amount of coffee to suit your personal taste preference.

Coffee should be brewed for 4 to 5 minutes using a ratio of 55 grams of ground coffee per liter of filtered water (95-205°F).

Remove coffee from the burner after brewed: Freshly brewed coffee ages when it's exposed to air. Flavor and aroma start to diminish 15-20 minutes after brewing. Transfer your freshly-brewed coffee to an insulated thermal server or airpot. This will preserve the freshness and taste of your coffee for a longer period of time.